Updated: Aug 11
Our company BEEPTEC ENGINEERING, located in Petah Tikva (Israel), helps large enterprises and startups realize their ideas in the field of robotics. We provide not only information on modern technologies and types of automation that consumers can acquire, but also offer our own know-how “BEEPTOOLKIT” to solve many problems at all stages of development.
DO NOT HURRY TO CREATE A ROBOT
This may sound paradoxical, but in robotics it is better not to create anything than to spend your meager resources on a robot that no one will need. Unlike mobile applications, changing the design of the robot is an expensive pleasure. Many green startups are quick to design a robot without understanding how and why consumers will use it. While it is true that many consumers want to see something existing to make sure that the company really exists, these developers design and build almost finished robots before they know what people need.
“To come up with the right robot is the task of innovators, not consumers”, writes Ben Horowitz, co-founder of venture capital fund Andreessen Horowitz, in his book “It's hard about the complex: building a business without easy answers.” The problem is that many entrepreneurs take this idea too seriously, investing huge money and time resources, and ending with a robot that cannot offer any advantages to the consumer. PRELIMINARY ATTRACTION OF CUSTOMERS Many robotics startups underestimate and even mock the efforts that other companies are making to launch toys and consumer products. Focus groups, collaborative analysis, and many product improvements — sometimes it all goes down the drain. In fact, many successful companies have failed with their best products, which we often don’t know about (because they don’t get much publicity).
For example, Mattel can boast of its successful Barbie franchise, but the concept of “survivor's mistake” hides many Barbie product variations and many other attempts that have failed, despite huge investments. Robotics startups offering consumer products, without having a large budget or labor, should creatively think about how to attract customers in advance and correctly anticipate what customers will pay for and what market share they will manage to occupy.
HOPE IN THE SUCCESS OF A BEAUTIFUL DESIGN THAT WILL BECOME A KEY FACTOR, THIS IS FIASCO A modern, affordable set of tools can be both a find and a headache. As the wars of game consoles have proved, technical specifications do not increase sales, they depend on the cult games available on the platform. Everyone remembers the Super Mario game, but no one wonders who had the best sprite graphics - Nintendo or Sega Master System, because the hardware in the consoles was developed by a well-known group of semiconductor manufacturers. The same applies to robotics. The hardware and software are similar, and a small group of very talented entrepreneurs have little chance of getting ahead and changing the current state of affairs. Therefore, entrepreneurs must understand how they can gain an advantage over competitors, instead of trying to be everything to everyone, or, worse, no one.
NEEDS TO UNDERSTAND ECONOMIC ASPECTS OF TARGET AUDIENCE AND BUSINESS
This is especially true for robotics in the field of production and industrial automation. The automation market can be presented in the form of a bar for weightlifting: heavy weight on the sides and light weight at the edges. On the one hand - large expensive robots that help stamping machines and equipment; Giants Swisslog, Kuka, Fanuc and ABB dominate the market. Companies make incredibly big profits and hire armies of engineers to create these very accurate and reliable robots whose work is an integral part of the industry in which they work.
On the other hand, giant contract manufacturers such as Foxconn, who are very sensitive to the situation in the financial market and are looking for alternatives to the many routine tasks that people perform. These tasks include loading / unloading, assembly, and basic validation. There are many places in the world, one work shift costs 8 thousand dollars a year, and a three-shift work cycle takes 24 thousand dollars a year if people work. Shortened work cycles allow the robot to perform the same tasks as humans, which costs less than $ 24 thousand a year, even taking into account the costs of installation, configuration and maintenance.
DO NOT TAKE EVERYTHING YOURSELF
Again, this primarily concerns production and industrial automation. Many entrepreneurs in the robotics segment do not recognize the importance (and sometimes the existence) of system integrators that manufacturers and logistics companies rely on when it comes to choosing, delivering, and servicing automation systems.
Companies like Wynright, Symbotic, Bastian, and Dematic are not well-known, but corporations like Walmart, UPS, FedEx, GM, Tesla, and Flextronics rely on their automation solutions. Learn more about them. They know how to benefit from modern technology, and what processes consumers want to automate. They are constantly looking for new technologies to show their customers a way to stand out from the competition. Use their connections to accelerate the recognition of your product by large consumers and bring success to your company.